In this tutorial, we'll look at the most common caption and subtitle formats, as well as how you can easily create your own closed captions using free software.įirst, some basic definitions. More importantly, captions make your videos accessible to a wider audience, including non-native speakers and the deaf and hard of hearing.Ĭaptions also provide SEO benefits: Their text can be crawled and indexed by search engine robots, making your video discoverable for a larger number of keyword phrases. For example, they might be on public transport, in a waiting room, or not wanting to disturb others around them. The reality is that many people prefer to watch videos with captions turned on, or even read a transcript posted alongside the video itself. ![]() ![]() Take Facebook as an example, where up to 85 percent of videos are watched without sound. If you're not adding captions or subtitles to your videos, you're missing out on a big marketing opportunity.
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